About us


The Nuova Idea project born in Turin  with purpose to creating and developing “little masterpieces” Engineering of shape with new products, useful in everyday life, where Shape and Function are perfectly integrated in the beauty and harmony of objects and our gestures. Concepts, design, production and distribution are all made in Italy.   

Turin has always been a city rich in creativity and industrial excellence. Today, this still holds true, and the result of this entrepreneurial spirit have spread all over the world.

Original gift ideas for you and your home: italian style and creativity, simple and effective solutions that will make your day better.

Like our brand new Slide Clip for bags : try it and you won’t ever live without it!